Creative failure in advertising: Influencing the creative process

The Creative Process 1 Running Head: the Creative Process the Creative Process with Visualization as an Enabler

The mechanisms underlying the cognitive process behind creativity can be severely limited by short-term memory capacity as well as by developing a solution with a ‘closed-mind,’ meaning that the creator is limited by his/her own tunnel vision which limits creativity. Visualizations are a physical representation of the semantic networks that are created during the creative process as a creator s...

Metaphor: a Creative aid in Architectural Design Process

In the developing world, skills in innovation and creative design have emerged as key attributes for graduating designers. Creativity is essential if we want to generate new solutions to the considerable and complex problems in architecture. Metaphor is frequently expressed as a key tool for enhancing creative design, yet little empirical research has been performed on how novice designers can ...

The creative process in science and medicine

The associative basis of the creative process.

The intent of this paper is the presentation of an associative interpretation of the process of creative thinking. The explanation is not directed to any specific field of application such as art or science but attempts to delineate processes that underlie all creative thought. The discussion will take the following form, (a) First, we will define creative thinking in associative terms and indi...

Search Strategies and the Creative Process

The human creative process can be likened to searching for solutions to a problem. This work introduces a computerized aesthetic composition task that is inspired by the “creativity as search”metaphor. Data from this technique can illuminate how personality and situational influences a↵ect the creative process, rather than merely noting that they a↵ect the outcome. Beyond this, the technique ca...